Americans less willing than people in many other countries to pay for online news

Americans less willing than people in many other countries to pay for online news: New York Times

A new study by the Boston Consulting Group has found that 48% of regular Internet users in the United States are willing to pay for online new content, averaging $3 a month when asked how much. In a survey of 5,000 individuals in nine different countries (Australia, France, England, Germany, Spain, Norway and Finland), the United States tied with Britain for the least amount of people willing to pay, whereas in some Western European countries, nearly 60% said yes.

As the news industry considers online-subscriptions as a possible solution for the failing business model, the study’s findings are promising. However, even if news industries banded together in the transition to paid content, free sources on the Web would spring up and defeat the purpose. Regardless, it is something to be explored because the relatively low cost of reaching consumers via the Internet (eliminating production and delivery) would definitely generate a profit. Now we just have to address online advertising…

View the BCG press release

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